Social media is something we have all become involved in, at least to some extent. It has taken the world by storm and everyone utilizes one or the other social media platform. However, entrepreneurs are still doubtful about the efficacy of marketing on social media, considering it a fad that will soon fade out.

The reality couldn’t be farther from this assumption. The fact is that every business needs to have as well as maintain social media presence. This isn’t because social media is ‘in’ or it is the ‘trendy’ thing to do or even because it is just a simple thing to do. No, the plain and simple reason is that your target audience is on various social networks. This is where they are posting and engaging and this is where they are interacting with brands that they prefer. Studies have shown that over 70 percent of customers will be more likely to endorse a brand to their peers if they have had positive interactions with it on social networks. This means that social media becomes crucial to the success of a company and allows it to be competitive. Facebook, Twitter , LinkedIn and Instagram are some of the most popular networks that you can leverage to push your brand.

Still not convinced? Look at the following reasons to establish your brand on social media.

Boosts SEO

Although Google has said that it doesn’t include social media interactions in its ranking algorithm, studies show that businesses that have a better social media presence climb the rankings faster. The fact is that the search engine crawlers are able to distinguish between sites that are getting traffic and those that are sitting idle. Your presence on social media isn’t enough; you need to have consistent and solid interactions to boost your search engine rank.

Builds Relationships

The fact is that social media allows you to interact with your customers in real time. Their status updates and tweets give you a window into their daily lives which you can use to tweak your own marketing strategy. It also allows you to have one-on-one interaction with your customers, making you more than just a brand to them. You can also use social media to connect with businesses that complement yours, building your network and, more importantly, goodwill.

Helps You Respond to Issues Faster

Your customers will not hesitate to let you know if your product or service falls short of their expectations. How quickly and efficiently you respond to these concerns determines the value of your brand in the eyes of your customers. The more prompt and positive the interaction they have with you, the more likely they are to recommend your brand to family, friends and other groups they are a part of. Recognize the fact that effective customer care is good marketing and you will be able to leverage your presence on social media brilliantly.

These are only some of the reasons you need an effective social media presence. The fact is that fad or not, social media is very much present and greatly utilized. If you want your business to succeed and grow, you cannot afford to ignore it.