How to Grow Your Agency’s Website


Agency websites are renowned for their painstakingly long time to see the light of day. Generally speaking, the whole ordeal can last for about a year and in need of a refresh once you launch it.

This happens because the agency wants to get everything right. However, it’s also important to learn how to get out of a rut, considering that time is money for everyone. So, here’s what you need to know to make sure your agency’s website is built effectively and without a hitch.

Set the Right Goals

This might seem like a no-brainer. After all, setting goals and specific objectives are the first steps of planning. Still, the lure of strategy might steal the limelight and therefore delay your website.

“SMART” (specific, measurable, achievable, realistic and timely) objectives depend on having your brand positioning in place. This is what will help your website to grow, considering you already know the purpose of your brand for your consumers. Once you know the need your brand satisfies and what you’re looking to achieve, you can move on to set your priorities. Each of these priorities requires different strategies, tactics and instruments to achieve.

Appoint Decision Makers

The death of any website is too many people taking care of it. The phrase “it takes a village” certainly doesn’t apply to an agency’s website! So, the project manager has to outline all the roles from the get-go.

The people involved have to know with precision what their responsibilities are and what their responsibilities aren’t. There should be only one person who has the ultimate say for a particular element, like design or content. As such, choose the best of the account managers, business leaders and creatives in your agency.

Make a Plan 

Website planning is essential, with all the strategy being developed at this point. This stage should outline your schedule, budget and expectations.

The first thing you need to determine is how you’ll manage the project and how you’ll handle the communication. Afterwards, schedules and workflow should be assigned to a team.

Once that’s set, strategize your website, starting with its architecture, sitemap, SEO strategy, content deck and other technical prerequisites. Make sure the project plan is extremely detailed, like that you would present to a client.

Become the Client

More often than not, we tend to focus on doing a great job for clients, and not such a terrific job for our own websites. So, make a conscious decision to change your mindset. Become the client, and turn yourself into a priority. The project plan should be followed exactly as you would for a client unless you want to lose both time and money.

Commission Work

If your agency doesn’t have a web development department, their digital abilities are limited and you can find outside partners for the job. But even if you have in-house experts, they find it difficult to treat their in-house project as they would a client’s. External help guarantees that your website is an essential priority and that it gets all the attention it merits, so read more about why picking the correct web design agency to work with you is key.

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