Often the success of a brand is defined from its name, its online presentation.
When a company migrates totally or partially to the online world, choosing a suitable website domain and doing domain availability search is the main gateway for successful campaigns to be established and for digital marketing strategies to work positively.
The user experience is at the heart of all the selling mechanisms used by a brand, meaning that the higher the quality of that interaction, the greater the chances that target audience will become a potential customer.
This works as an automatic disseminator of the products and services that are offered there, and this all starts from a basic structure of that site visited, starting with the choice of your domain.
But, what is a domain?
Domain is the brand’s address on the internet. It is the first impression that customers have, that is, their first contact with the company, and their way of access.
It should be easy, memorable, and direct and refer directly to the brand, establishing its presence online, but we must overcome, because competitiveness with other virtual companies is large and increasingly surrounded by efficient mechanisms.
The choice of domain, therefore, is not outside this dynamic, so they are algorithms designed and designed not only to name a brand on an online channel, but to qualify it from that mechanism.
Those who stay out of this are also out of the market dispute, losing positions in the ranking of credibility and visibility.
But what are the tips for choosing the domain of my brand well? Check out our points:
1 – Prefer words for easy typing
By selecting a name, impact on the elaboration of this domain is generated. So, by the time of that choice, this should be thought of in detail.
Very large expressions, use of hyphen, varied spellings, numbers or slang are not indicated, as they are difficult to remember and hinder the positioning of the searches that are carried out in Google by the users. The domain name containing easy typing words are not easily available. Check and read more about it here.
2 – Choose short expressions
Less is more. In this case, the exaggeration does not work, because the algorithms that are used in the organic search prefer relevance.
Not to mention that customers hate having to type too much to access a website, time is money and more and more people want practicality and immediacy.